Applying for different schools and choosing one to call home is a major stressor for young adults these days. Undergraduate students are looking for a place they can succeed, have a sense of support, and feel accepted for who they are, too. Then, once they make their decision and make it through the first four […]
Continue ReadingThe digital revolution has fundamentally changed the way the liquor industry functions, according to Gilles Bogaert, CFO of Pernod Ricard. This change has had a massive impact on alcohol marketing strategies around the world. His company owns brands including Jameson and Absolut Vodka, so he probably knows what he’s talking about. What do you need […]
Continue ReadingThe average small business devotes 35% of their marketing budget to digital marketing. No matter the size of your business, that’s a serious investment to make if you don’t know enough about the returns. It takes a lot more than spending money to increase website traffic. With 85% of consumers finding local or new businesses […]
Continue ReadingYou want your dispensary website to be competitive in the world of cannabis. However, most dispensaries are just now getting started, since cannabis sales have only recently been legalized. Do you know the features your dispensary website needs to be competitive? With the right features, your site will stand out no matter what the competition […]
Continue ReadingGoogle updates are notorious for shaking up the Internet. Updates to Google’s algorithm like Panda and Penguin completely restructured the way websites’ ranking almost overnight. The most recent series of Google updates is impacting the way Google crawling is conducted. Google has recently revamped the way Google handles its crawling. The update revises the number […]
Continue ReadingIf you’re looking to boost traffic to your CBD suppliers website, SEO is the way to go. But when you’re new to the game, it can be an overwhelming undertaking. Fear not! There are some super simple hacks that will boost your traffic and sales in a flash. From free tool suggestions to things to […]
Continue ReadingUser-generated content campaigns are great for creating excitement and engagement among your audience. Brand engagement increases by an average of 28% when a user-generated content campaign is employed. They also increase conversions by 29%. User-generated content campaigns can be highly effective in creating a buzz around your brand. When they’re done correctly, that is. User-generated […]
Continue ReadingContemporary business wisdom says you need a website if you want people to take you seriously. “Okay,” you agree. “My business needs some kind of online presence. Where do I start?” It seems like an innocent question, doesn’t it? The reality is you can drown in the pools of options. Assuming a DIY site isn’t […]
Continue ReadingLet’s face it: Google controls the internet. You have to play by their rules if you want to attract traffic, gain exposure, and target leads. But what happens when Google makes fundamental changes to one of their longstanding search features? We’re about to find out. Google recently removed the “View Image” button on their search […]
Continue ReadingAre you a new business owner needing to find a way to reach potential customers? Don’t focus on mailing out flyers. Instead, spend time promoting your business online. How many searches do you think are performed on Google every day? Would you guess somewhere in the millions, tens of millions? The answer is closer to […]
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