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SEO Tools, Tips, and Strategies

Website Optimization

Manage Your Web Reputation By Avoiding Downtime

Online reputation

Imagine you have a brick-and-mortar store in a popular location, selling great products, making excellent money, but suddenly the front door gets jammed and people stop coming in. Uh-oh! You’d immediately call a professional or try to fix the problem on your own, wouldn’t you? After all, you’re losing money and regular customers are getting annoyed, thus making them go elsewhere for their needs, and possibly losing a mix of local and web reputation when they take to online reviews. This scenario is no different than what happens when your website goes down (even for a few minutes). People want instant access to information and to see their actions happening in real-time (such as clicking the checkout button); a site that hiccups or go completely offline is one that completely disrupts this flow. You can sure bet your web reputation is on the line. The Fine Line of Uptime and Read More

4 Signs You Should Dump Your SEO Agency


You deserve the best, but are you getting it? Just like with personal relationships, your relationship with your SEO agency will show warning signs when things are getting rocky. If you’re not sure you’re getting what you deserve from your SEO agency, keep reading to check out these sure signs that it’s time to dump your current agency. 4 Signs That It’s Time To Break Up With Your SEO Agency #1: Your Goals And Vision Aren’t Aligned. Partnerships can be a tricky thing to get right in the world of business, just as they are with personal relationships. Your agency likely has a certain way of doing things, a certain idea of what your business is, and a certain strategy for execution. While these may all align with your own wants and needs as a brand, when these business goals and visions aren’t aligned, it’s a big sign that it’s Read More

What is a Cloud Load Balancer and How You Can Benefit From It

Cloud load balancer

A cloud load balancer can benefit you big time. These advantages derive from the scalable and global character of the cloud itself. But while that all sounds good so far, it can be hard to understand what it even means to begin with. Let’s dive a little deeper into cloud load balancing. Keep reading to find out what exactly a cloud load balancer is, and how it can be beneficial to you. What Is A Cloud Load Balancer? A cloud load balancer works by distributing workloads and computing resources in a cloud computing environment. Load balancing allows enterprises to manage application or workload demands. It works by allocating resources among multiple computers, networks or servers. This means that cloud load balancing is the hosting of the distribution of workload traffic and demands that take place over the internet. How Can You Benefit From A Cloud Load Balancer? #1: Scalability Through simple-to-use self-management interfaces, cloud Read More

These Keyword Discovery Strategies Create Easy Wins

Keyword Discovery

I keep hearing it from people who work in online marketing: keywords don’t matter anymore. This saddens me. Not because I’m in love with keywords or because I miss the old spammy early aughts. It saddens me because they are missing out on so much marketing potential. Of course, keywords aren’t top priority anymore. And, that’s ok. Because the internet is actually getting better in many ways for many people. But keywords are not obsolete. Any experiment with keywords and data results pulled on the back end will tell you this is true. So, you’re convinced enough. You need to sprinkle your content with keywords. But, how are you going to know which keywords to use? Keyword discovery isn’t just for ranking. It does more things than you know. 1. Keyword Discovery Through Competitor Newsletters People in your industry are already using keywords. That’s true whether they know it or Read More